Nike is known for its well-crafted sporting gear and training equipment, as well as its easily recognizable swoosh logo and "Just Do It" slogan. More recently, the company has gained popularity for its production of competitive swimwear. Swimmers are now turning to Nike for swim goggles, competition suits, swim caps and swimming bags. By creating quality men's Nike swimsuits, women's Nike swimsuits and Nike swim kickboards, Nike Swim is beginning to make a splash in the swimming world. The company was founded on January 25, 1964.