Jantzen is one of the leading producers of quality swimwear. The company owes its early success to clever marketing campaigns that began in the 1920s. Using an image of a woman wearing a red suit, stockings and a cap, Jantzen captured the attention of millions. People posted the photograph on windshields of automobiles, and it later appeared on national billboards as well as the pages of Vogue and Life magazines. In 1932, the iconic image was reported to be the seventh most known trademark in the world. Jantzen adopted it as their official logo.