Bob Hurley founded Hurley Surfboards in 1979 in Costa Mesa, CA. Within a few years, he was shaping boards for some of the world's best surfers. By the 1990s, Bob began to realize that surf culture was intertwined with fashion, music, and art. He sought to capture the ever-changing spirit of the ocean in the company's beach apparel. Bob founded Hurley with the intention of redefining what it meant to be a surf brand. Today, Hurley remains true to its beach roots as one of the leading producers of surf gear, boardshorts, and swimsuits.
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